Nordic Naturals Pro
Company Mission & Profile
At Nordic Naturals, we're committed to delivering the world's safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.
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“As the evidence behind fish oil continues to grow and drive awareness of the crucial importance of omega-3s to good health, it’s more important than ever to understand how purity, freshness, and structure determine the overall quality of fish oil. I founded Nordic Naturals with the fundamental goal of improving fish oil quality, and today our commitment to innovation remains absolute.”
—Joar Opheim, CEO
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Born in Norway
Joar OpheimNordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.
Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to advance fish oil quality and industry standards. Guided by his personal mission to bring high-quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.
Today, Nordic Naturals is a leading supplier of fish oils worldwide, offering a wide variety of flavors, concentrations, and delivery forms to meet personalized nutritional needs.
Original Research Featuring Nordic Naturals Products
Nordic Naturals is a research leader in demonstrated product efficacy. Nordic Naturals fish oils are regularly chosen by leading research institutions and universities such as UCLA, Harvard/Massachusetts General Hospital, UCSF, Emory University, and OHSU Medical Center for their independent research. With 30 published studies, including 56 clinical studies, and more than 25 in progress, Nordic Naturals is the brand of choice for omega-3 research worldwide.
Values-Driven & Research-Based Innovation
Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage, and sustainability, Nordic Naturals’ leadership has also shifted the model of how to conduct business truthfully and authentically.
Nordic Naturals incorporates ethical and socially responsible practices with regard to environmental consciousness, corporate transparency, philanthropic partnerships, and education—all of which are integral to fulfilling our mission of correcting the global omega-3 deficiency.
In line with these core values, our dedication to innovation is grounded in scientific research and guaranteed by participation in peer-reviewed clinical studies by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities such as Harvard, Columbia, Duke, UCLA, and Cedars-Sinai Medical Center—with over 40 published studies, and more than 40 in progress. Distributing to over 30 countries on 6 continents, Nordic Naturals offers more than 150 products in a variety of flavors, concentrations, and delivery forms.
Nordic Naturals' continued innovation is proof that when values are aligned with action, great things can happen—a commitment that remains absolute.
Sustainable Sourcing
Since our founding, Nordic Naturals has always been deeply committed to the health of our oceans. Our environmental stewardship includes:
Regulated Fishing
To prevent overfishing, 100% of our fish is sourced in compliance with the Norwegian fisheries management system, which has been a model of sustainability for over 30 years.
Bycatch Prevention
We use responsible fishing gear—including purse seine nets, sorting grids, and large meshes—to protect against bycatch of unintended species.
Habitat Protection
We use line and net fishing methods to prevent the seafloor and ecosystem damage caused by methods such as bottom trawling and dredging.
Marine Pollution Prevention
Up to 80% of marine pollution is caused by land-based sources such as runoff, sewage, and waste. Our coastal processing facilities are industry leaders in minimizing pollution and conserving resources.
Nordic Naturals uses only wild-caught, sustainably-sourced fish:
Arctic Cod (Skrei)
Sourced from the Norwegian Sea
Fishing regulations include quotas, minimum catch and net mesh sizes, fishing ground closures,
and net and line fishing methods
Pacific and Atlantic Anchovies and Sardines
Sourced from the South Pacific and Atlantic oceans
If you are a practitioner and would like to access these unique products and services please contact our friendly customer service team or alternatively on Freephone NZ 0800 88 44 33 or AUS 1800 177 959.
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