Dayan Goodenowe, PhD

Inventor. Biochemist. Neuroscientist. Synthetic organic chemist. International speaker. Entrepreneur.

Dr. Goodenowe invented an advanced mass spectrometry technology platform in 1999 that has been used to analyze thousands of human samples from around the world and continues to be the most advanced technology of its kind today. Using this technology, he established collaborations with world-renowned international researchers and physicians in dementia, Alzheimer’s, Parkinson’s, multiple sclerosis, colorectal cancer, pancreatic cancer, ovarian cancer, breast cancer, bipolar disorder, schizophrenia, and several other diseases. Dr. Goodenowe is an expert on the biochemical basis of disease. His passion is targeted optimization of human biochemistry for longevity and vitality.

20 Years of Research

Dr. Goodenowe’s Technology Platform:

  • Invented in 1999
  • Over 50 scientific publications
  • 19 patents
  • Over 25 diseases studied
  • Over 30 academic collaborations worldwide
  • Tens of thousands of human blood and tissue samples analyzed

Blood Tests

A revolution in health optimization. Measures key biochemical systems that build the foundation of health – no other lab in the world can do what we do. Based on Dr. Dayan Goodenowe's patented technology he invented in 1999.



The only high-dose plasmalogen supplements in the world. Scientifically designed by Dr. Dayan Goodenowe, the world's leading expert on plasmalogens and the biochemical mechanisms of disease.



Breaking Alzheimer’s

Dr. Dayan Goodenowe’s book, Breaking Alzheimer’s: A 15 Year Crusade to Expose the Cause and Deliver the Cure.

Breaking Alzheimer’s is Dr. Dayan Goodenowe’s story of personal and scientific perseverance. The biochemical mechanisms of neurological disease is his area of expertise and was his area of expertise for 15 years before he serendipitously discovered that low plasmalogen levels were causing Alzheimer’s. Dr. Goodenowe had never heard of plasmalogens and he had never been taught about them. There are now 15 years of supportive validation of this discovery and access to plasmalogen testing and supplementation is now available to everyone. By sheer will, Dr. Goodenowe has completed the beginning and the middle of this journey such that the plasmalogen genie cannot be put back in the bottle. This book is about bringing the reader up to speed as to where we currently are on this journey and where we are going from here.


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